"WORK WORK WORK WORK WORK"

"WORK WORK WORK WORK WORK"

— Robyn Rihanna Fenty

VIDEO

The Video Production Creative Process

After years of ownership on Video Production projects, I’ve developed a video production process that helps brands execute their videos from start to finish that allows collaboration, strategic alignment, and efficiencies around feedback, all the while making sure the video executed properly within brand guidelines. Here’s an overview and case study of a real campaign I directed:

P H A S E 1:

DISCOVERY & STRATEGY

Idea / Request

Assess & Assign

Project Scoping

Project Acceptance

Concept/Strategy Brief

Outline & Brainstorm

Collective Review & Alignment

Proof of Concept

Proof of Concept Example:

BUILDING THE NARRATIVE

P H A S E 2:

Scripting

Script Approval

Rough Storyboards

Storyboard Review

Storyboard Approval

Shot List

Storyboarding

Animatic Storyboards:

P H A S E 3:

Recording Session / Filming

Retakes

Review & Selection

Color Correction

Audio Correction

Music Selection

CONTENT COLLECTION

SELECTION & EDITING

P H A S E 4:

Video Editing

First Cut

Feedback Rounds

Final Cut

FINAL DELIVERY

P H A S E 5:

Upload & Launch

Package Files

Video Gallery

Videos showcased here are project that have been executed, edited, directed, conceptualized, and/or partnered by/with Francis.