"WORK WORK WORK WORK WORK"

— Robyn Rihanna Fenty

BRANDING

THE FOUR PILLARS OF BRANDING

Branding is the heart and soul of a company's identity, a symphony of carefully orchestrated elements that resonate with audiences on both emotional and practical levels. It is the culmination of strategy, design, and messaging that defines how a company is perceived in the minds of its customers. There are 4 Key Pillars of Branding.

BRAND FOUNDATION

Purpose

Vision

Mission

Core Values

POSITIONING STRATEGY

Difference in the market

Your service & value

BRAND PERSONA

Relatable Audience

Communication style

Tone & Voice

VISUAL IDENTITY

Most businesses already have some of these elements in place, but its not written down, or it has many inconsistencies, or they struggle to maintain the integrity of the brand foundation throughout each part of their business. You need a strong creative leader that can build upon and elevate your brand as you grow.

I create and facilitate custom Branding Workshops that allow your team to come together and have an open discussion and exploration of these four pillars, ranging from a one week bootcamp to a 5-week course.

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